There’s no magic formula for popularity; and how the demand for an apology from RTÉ by the Irish leader’s spokesman Eoghan O’Neachtain is backfiring splendidly. The fact that many news outlets abroad, like the BBC, The London Times and The Guardian, had already carried headlines about the Taoiseach’s finely-reproduced moobs to their worldwide readerships, makes Cowen’s bizarre vanity look, incredibly, even more ridiculous and humiliating. Sadly, it also makes RTÉ’s grovelling climb-down look very, very silly indeed. It’s at times like this that the world gets an unfortunate reminder of just what a tiny country this is.
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